Ezell Consulting

Abide by these simple guidelines to ensure your logo represents your brand effectively across all client-facing materials.

1. Maintain the official color palette & arrangements
2. Maintain the logo proportions—don’t distort the image by stretching or squishing the aspect ratio.
3. Maintain a proper exclusion zone—the logo is a strong visual mark, give it room to breathe.
4. Make sure the logo is placed on a background with enough contrast. The standard logo might be hard to see on an orange, yellow, or red background—in those contexts, use the white (inverted) color variant.
5. Make sure to use the original logo with the proper typography instead of recreating it.
6. Typically, one instance of your logo will suffice for most advertisements and client-facing materials.

The primary typeface is Proxima Nova.

A modern, geometric, sans-serif (that’s just a fancy way of saying it’s a clean, minimal typeface). Picked for its legibility and attractiveness at heavy weights, as demonstrated by the logo, Proxima Nova is great for:

• Webiste Headings
• Buttons
• Navigation

The secondary typeface is Baskerville.

This is a classic and trusting (literally, studies have shown that people are more apt to trust information displayed in Baskerville) font that makes for great body copy. The serifs (little tails on each letter) and stroke contrast make longer articles easy reading both on screens and in print. Use for:

• Body text
• Website content
• Email Newsletters

We believe simplicity on social media profiles works best.

For profile images:

Most channels (facebook, twitter, instagram) use square or circular profile images—for those sites the Ezell_bullseye or Ezell_bullseye_dark work perfectly. Trying to cram your entire logo into those small avatars usually results in an unreadable blur.

For banner or header images:

Some channels (i.e. facebook and twitter) offer banner images above your profile. These have distinct dimensions that we can utilize for unique announcements to parents and the community, for example: announcing summer break, reminders for registration deadlines, and advertising special events.